4+ day, 2+ hour ago   (178+ words) Parag Milk Foods has expanded its Avvatar nutrition portfolio into the snacking category with the launch of Avvatar Popped Chips. The move takes Avvatar beyond its existing range of protein powders, ready-to-drink beverages and bars, bringing its protein proposition into…...

4+ day, 3+ hour ago   (523+ words) To turn a regular billboard into a viral social media trend, brands rely on three main tricks. First, pattern disruption. Commuters expect boring corporate slogans. When they see self-deprecating humor or cheeky jokes, they stop and look. That sudden surprise…...

5+ day, 1+ hour ago   (182+ words) afaqs! "Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner The mandate covers media relations, business storytelling, executive profiling and thought leadership The agency will work on zingbus" communications around intercity mobility,…...

5+ day, 57+ min ago   (199+ words) JEEVMEDIA has promoted Ishika Juneja to Head of Global Business, eight months after she joined the creator management and influencer marketing agency as a Business Development Associate. In her new role, Juneja will oversee the agency’s international market operations, client…...

6+ day, 2+ hour ago   (224+ words) Some moments make you stop, look back at the work, and feel genuinely proud of how far you've come. For CoCreate Network, the CMO's Charcha MAA Awards by Adgully was one of those moments, the agency didn't just win, it…...

6+ day, 8+ hour ago   (852+ words) A click can happen in seconds. A purchase may take months. In some categories, the person who influences the decision may not even be the person buying the product. The conversation quickly moved beyond the familiar media scorecard. The central…...

1+ week, 8+ hour ago   (1021+ words) For marketers, the attraction of retail media is fairly straightforward: it brings media closer to the consumer's intent to buy. But as retail ecosystems expand across e-commerce, quick commerce, physical stores and digital out-of-home, the opportunity is becoming larger than…...

1+ week, 4+ day ago   (255+ words) Omnicom Media (OM), an Omnicom connected capability, has appointed David McCallen as chief strategy officer, Asia Pacific, effective immediately. Based in Singapore, McCallen will work on strategy for clients across the region, support the localisation of global strategies across APAC…...

1+ week, 6+ day ago   (152+ words) SafeTree has appointed Hashtag Orange to handle its brand strategy, creative narrative and media mandate for its fertility insurance offering in India. Under the mandate, Hashtag Orange will work on SafeTree’s brand strategy, creative narrative development, media planning and deployment....

1+ week, 6+ day ago   (282+ words) Phalada Organic Consumer Products’ organic food brand Pure & Sure has launched a new brand campaign, ‘Eat! ‘Without Worry’. The campaign focuses on consumer concerns about food and places trust as a key part of the brand’s proposition. The campaign looks…...