3+ day, 11+ hour ago   (178+ words) Parag Milk Foods has expanded its Avvatar nutrition portfolio into the snacking category with the launch of Avvatar Popped Chips. The move takes Avvatar beyond its existing range of protein powders, ready-to-drink beverages and bars, bringing its protein proposition into…...

4+ day, 17+ hour ago   (841+ words) If a relative or friend brings you a gift of chocolate balls wrapped in gold foil and paper lining, your eyes will widen in surprise, and others will look on with envy. That is the allure of the Ferrero Rocher…...

6+ day, 5+ hour ago   (194+ words) Rado has launched its new brand campaign, ‘The Search’, featuring global brand ambassador Hrithik Roshan. The campaign film follows Roshan as he sets out to create a meaningful gift inspired by memories of a loved one. Wearing the Captain Cook…...

6+ day, 11+ hour ago   (164+ words) Magnum by Safari, the luggage brand from Safari Industries, has appointed actor Saif Ali Khan as its brand ambassador. The association is centred on the brand’s ‘Swag On The Move’ proposition, which focuses on design, functionality and affordability in luggage....

6+ day, 17+ hour ago   (1350+ words) For decades, meat and seafood in India occupied an awkward place in the country's consumer culture. The category was large, deeply embedded in regional food habits and consumed across millions of households, but its retail identity remained largely functional—and…...

1+ week, 4+ day ago   (1195+ words) Mogu Mogu, the drink that popularised chewable beverages in India, has recently added candies and iced teas to its stock list. The name perhaps gives it away: Mogu Mogu is not an Indian creation but rather a Thai brand with…...

2+ week, 4+ day ago   (190+ words) ACKO has launched a national digital campaign for its health insurance business, featuring content creators who turn down everyday temptations in favour of healthier choices. Titled “For people who don’t compromise”, the campaign comprises three films featuring content creators JordIndian,…...

2+ week, 4+ day ago   (140+ words) Licious has launched Daily Protein Fix, a range of fully cooked chicken breasts aimed at consumers looking for convenient protein options. The range comprises five variants — Kalimirch, Tandoori, Lemon Herbed, Cajun and Herbed Garlic. Each 200-gram pack contains 30 grams of…...

2+ week, 4+ day ago   (185+ words) afaqs! "Firstpost has launched Firstpost Flaunt, a new editorial section covering luxury and lifestyle across travel, cars and bikes, watches, spirits and homes The section will focus on stories around luxury experiences, products, craftsmanship and the people associated with the…...

2+ week, 4+ day ago   (164+ words) Shikhar Pan Masala has borrowed the heart of Rajshri Pan Masala’s advertising playbook: use a socially relevant angle to garner attention a pan masala brand would not otherwise get. The twist arrives when the brother asks the inspector to stand…...