4+ day, 5+ hour ago   (569+ words) Omnicom has announced the retirement of Troy Ruhanen, president and CEO of Omnicom Advertising, following a career spanning more than two decades in leadership roles across the holding company. Ruhanen’s retirement comes after the completion of the integration of Omnicom…...

5+ day, 2+ hour ago   (199+ words) JEEVMEDIA has promoted Ishika Juneja to Head of Global Business, eight months after she joined the creator management and influencer marketing agency as a Business Development Associate. In her new role, Juneja will oversee the agency’s international market operations, client…...

5+ day, 21+ hour ago   (181+ words) AdTech firm Frodoh has partnered with regional OTT platform STAGE to introduce a first-screen monetisation framework on its OTT app. The technology will allow STAGE to offer advertising placements on the home screen and discovery interface while keeping content streaming…...

6+ day, 1+ hour ago   (308+ words) ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations, context and user intent. The format allows…...

6+ day, 10+ hour ago   (480+ words) OpenAI has launched a new ad for ChatGPT Work, featuring Indian actor Abhay Verma, who recently appeared in Netflix’s Operation Safed Sagar as Flying Officer Dhali. The comic film takes workplace chaos and an unexpectedly urgent performance gig into the…...

1+ week, 4+ hour ago   (166+ words) ReBid has added ChatGPT Ads activation, campaign management and analytics to its AI-powered marketing platform. The move allows brands to manage advertising on ChatGPT alongside channels including Google, Meta, LinkedIn, X, Snapchat and DV360. The integration brings ChatGPT advertising data into…...

1+ week, 6+ hour ago   (227+ words) Mahesh Motwani has exited Initiative Media India after nearly 25 years with the organisation. He was most recently serving as executive vice president at the agency. Motwani announced his departure in a LinkedIn post, describing it as the beginning of a…...

1+ week, 3+ day ago   (225+ words) The EPIC Company, formerly IN10 Media Network, has acquihired GenAI-native storytelling studio The Dosa Studios as part of its plans to expand its GenAI operations. Following the acquihire, The Dosa Studios' co-founders, Anwar Khan and Annanyaa Nautiyal, along with key members…...

1+ week, 5+ day ago   (378+ words) Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh saying the company is the first Indian advertiser on the AI platform. The partnership follows OpenAI’s expansion of ChatGPT…...

1+ week, 5+ day ago   (983+ words) Premium attention is becoming harder to pin down. A viewer may be watching a large-screen connected TV, sharing the experience with family, while simultaneously using a phone to search, compare or act on something seen on screen. The question for…...