5+ hour, 34+ min ago   (308+ words) Consumers asking ChatGPT what they can eat for under Rs 100 will now find KFC among the answers. The QSR chain has become the first brand in its category in India to advertise on ChatGPT, using the platform to promote its…...

8+ hour, 2+ min ago   (226+ words) Priyanka Sahoo, who most recently served as head of strategy and stakeholder engagement for data and analytics at Tata Consultancy Services (TCS), has announced her departure from the IT services company after a five-year stint. Sahoo shared the news in…...

3+ day, 9+ hour ago   (254+ words) Amaron has launched a new campaign, Modern Bikes Ki True Power, for its True 4Ah battery range, focusing on the increasing electrical demands of modern motorcycles. Conceptualised by TBWA\Lintas, the films use everyday street situations to show how features such…...

3+ day, 10+ hour ago   (523+ words) To turn a regular billboard into a viral social media trend, brands rely on three main tricks. First, pattern disruption. Commuters expect boring corporate slogans. When they see self-deprecating humor or cheeky jokes, they stop and look. That sudden surprise…...

4+ day, 8+ hour ago   (182+ words) afaqs! "Intercity mobility platform zingbus has appointed integrated marketing and communications agency Team Pumpkin as its PR partner The mandate covers media relations, business storytelling, executive profiling and thought leadership The agency will work on zingbus" communications around intercity mobility,…...

4+ day, 15+ hour ago   (1589+ words) “Never judge a book by its cover.” It’s a phrase that tells us not to make assumptions based on appearances. But for brands, the cover does matter. In FMCG, packaging is often the first point of consumer interaction—and brands…...

4+ day, 13+ hour ago   (317+ words) Ajit Mohan is stepping down as Snap’s chief business officer after four years at the company, marking a key top management change at the Snapchat parent. Mohan said his decision to leave was personal, with his family based in Singapore....

5+ day, 6+ hour ago   (308+ words) ARM Worldwide is integrating ChatGPT Ads into its paid media strategy, adding conversational advertising to campaigns for clients across multiple sectors in India. Unlike keyword-based search advertising, ChatGPT Ads are designed around conversations, context and user intent. The format allows…...

5+ day, 7+ hour ago   (215+ words) afaqs! "Omnicom Global Solutions (OGS) has appointed Swapnil Deshmukh as head of operations Based in Pune, Deshmukh will oversee business operations, enterprise governance, process excellence, enterprise platform transformation and office experience Deshmukh joins OGS after more than two decades across…...

5+ day, 10+ hour ago   (317+ words) Sebamed, marketed in India by USV, has partnered with WPP Media to test advertising on ChatGPT, placing its Gentle Facial Cleanser for oily and combination skin in AI-led skincare discovery. The activation is built around Sebamed's pH 5.5 proposition and focuses…...