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News

Campaign Brief
campaignbrief.com > mlas-nathan-low-breaks-down-the-creative-machine-behind-australias-lamb-ads-on-the-brand-hunch-podcast

MLA’s Nathan Low breaks down the creative machine behind Australia’s Lamb ads on The Brand Hunch podcast

2+ day, 13+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...

Campaign Brief
campaignbrief.com > the-new-wave-poison-gas-co

The New Wave ~ Poison Gas Co

2+ day, 13+ hour ago   (595+ words) Give us the elevator pitch – who are you and what do you do? Poison Gas Co is an evil corporation parading as a creative agency. We’re in the business of giving people the feels. Happy, sad, horny, hungry… we deal…...

Campaign Brief
campaignbrief.com > the-work-2026-hot-list-3-vml

THE WORK 2026 HOT LIST #3: VML

4+ day, 14+ hour ago   (197+ words) Campaign Brief There were several agencies in Australia that put in strong creative performances over the last 12 months. Over the next few days, Campaign Brief showcases the work of those that made The Work 2026 Australian Hot List… Notable work from…...

Campaign Brief
campaignbrief.com > the-great-reversal-ideas-are-cheap-making-is-everything

The Great Reversal: Ideas Are Cheap. Making Is Everything.

1+ week, 2+ day ago   (594+ words) AI just handed everyone a production company. You can write a script, generate the visuals, direct a scene, score it, edit it and have the whole thing online before lunch. Incredible. There’s just one problem. Most of it isn’t very…...

Campaign Brief
campaignbrief.com > the-new-wave-connecting-plots-group

The New Wave ~ Connecting Plots Group

5+ day, 14+ hour ago   (691+ words) 1. Give us the elevator pitch – who are you and what do you do? We build brands and businesses for the omnichannel world. As our name suggests, we craft and connect the plots that shape how brands are felt and seen....

Campaign Brief
campaignbrief.com > andy-flemming-creates-tinyagency-a-miniature-agency-that-takes-real-briefs-and-most-likely-screws-them-up

Andy Flemming creates ‘TinyAgency’, a miniature agency that takes real briefs and most likely screws them up

6+ day, 13+ hour ago   (246+ words) Says Flemming: “Clients fucking love AI. So I coded, built and pushed technology to the absolute limit to create the agency of their dreams.” Built by Flemming himself, the miniature agency is designed to give each character a genuine AI…...

Google News
campaignbrief.com > weber-shandwick-leadership-launch-vocal-an-earned-first-agency-built-for-the-ai-era

Weber Shandwick leadership launch VOCAL, an earned-first agency built for the AI era – Campaign Brief

1+ week, 4+ day ago   (337+ words) Launching with foundation clients across corporate, technology, healthcare and consumer sectors, VOCAL is built for a communications landscape where credibility is a competitive advantage. As AI changes how information is discovered and decisions are made, VOCAL believes brands can no…...

Campaign Brief
campaignbrief.com > optus-unveils-theres-always-a-way-in-first-major-brand-work-via-droga5-accenture-song

Optus unveils ‘There’s always a way’ in first major brand work via Droga5 + Accenture Song

1+ week, 6+ day ago   (376+ words) Directed by Steve Ayson, the launch film tells the story of an Italian Nonna who is thrust into coaching her grandson’s basketball team after the regular coach drops out before a semi-final. Despite having little basketball knowledge and standing barely…...

Campaign Brief
campaignbrief.com > the-new-wave-abel

The New Wave ~ ABEL – Campaign Brief

2+ week, 5+ day ago   (504+ words) 1. Give us the elevator pitch – who are you and what do you do? We are a direct to source, trans-Tasman creative company that points disarmingly senior talent at your business problems. At ABEL we’re in it for the long haul…...

Google News
campaignbrief.com > donut-king-puts-buddy-centre-stage-in-ai-created-all-buns-glazing-campaign-via-thinkerbell

Donut King puts ‘Buddy’ centre stage in AI created All Buns Glazing campaign via Thinkerbell – Campaign Brief

2+ week, 4+ day ago   (331+ words) Donut King puts ‘Buddy’ centre stage in AI created All Buns Glazing campaign via Thinkerbell Campaign Brief Donut King, with Thinkerbell, have dialled up the fun, revitalising the Donut King brand with a new platform starring the iconic Donut Buddy....