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News
As Google’s ad tech case nears its end, the antitrust fight moves to AI
13+ hour, 10+ min ago (1236+ words) Google lost to the Justice Department twice in the last 12 months and was ruled a monopolist in both its search and ad tech practices; while the final shoe has yet to drop in the latter case, observers feel it got…...
OpenAI's next ChatGPT ad format: click to chat, not to site
13+ hour, 10+ min ago (599+ words) OpenAI wants ads in ChatGPT to open a conversation with a brand, not a browser tab. The AI company has introduced to select clients a new type of AI-native ad specifically for its chatbot app, letting brands turn an ad…...
Google avoided (yet another) breakup... now comes the test of the ad tech remedies
4+ day, 13+ hour ago (731+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders This is part of a series that explores the once lucrative and tumultuous ad tech industry. More from the series → Last week’s remedies ruling in the U.S. Justice…...
Google divestiture is dead — and publishers are fine with that
1+ week, 13+ hour ago (627+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders For many large publishers, the court’s refusal to force a Google AdX breakup didn’t land as a shock, or even much of a defeat. After years of tough talk…...
WTF is the Amazon ad surcharge lawsuit?
1+ week, 6+ day ago (439+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders The Federal Trade Commission (FTC) and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years. The…...
X creates a new revenue model for creators — but will it actually win them over?
2+ week, 6+ day ago (944+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders SpaceXAI execs told Digiday they consider it the “year of the creator,” which is why they’re making changes to its revenue program in an attempt to court them. But…...
The case for and against turning off Google crawlers
2+ week, 6+ day ago (626+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Gone are the days where publishers enjoyed a surplus of search traffic referral. AI bot crawlers have usurped those eyeballs. Publishers, however, aren’t taking the changes lying down. The…...
In Graphic Detail: How AI search has impacted the web traffic of over 50 advertisers
2+ week, 6+ day ago (591+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Since AI Overviews were first rolled out by Google in 2024, they’ve only begun to appear against an ever-larger proportion of search results. According to Ahrefs, that’s had the effect…...
DiVine, Vine's spiritual successor, won't rule out ads
3+ week, 5+ day ago (429+ words) Join us Sept. 14-16 in Miami to connect with top publishing leaders Klaxxon alert: another social network is launching on Thursday. This one, though, isn’t ruling out advertising. The way new videos work is different from Vine, though. Users can’t just…...