3+ day, 20+ hour ago   (169+ words) Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy. Open houses can generate more business when agents treat them as an ongoing prospecting strategy instead of a one-time event, real estate coach…...

5+ day, 20+ hour ago   (198+ words) Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said. Lisa Lippman, a top broker with nearly three decades of experience, says there are no shortcuts…...

1+ week, 6+ day ago   (141+ words) Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property. AI-generated listing videos can give agents a more affordable way to market properties, but inaccurate edits can create compliance and…...

2+ week, 5+ day ago   (230+ words) Delta Media Group found AI use among brokerages rose to more than 97% in 2026, but data security, compliance and guardrails remain key issues. With artificial intelligence now woven into much of the real estate business, brokerages are facing a bigger question:…...