2+ day, 23+ hour ago   (169+ words) Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy. Open houses can generate more business when agents treat them as an ongoing prospecting strategy instead of a one-time event, real estate coach…...

2+ day, 23+ hour ago   (461+ words) At the Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business. Your social media feed may look great, with a slew of followers and plenty…...

3+ day, 23+ hour ago   (201+ words) NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer. Baby boomers are using decades of accumulated home equity to make cash purchases at rates far above younger…...

4+ day, 23+ hour ago   (255+ words) Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry. Pay attention to the makers!...

4+ day, 23+ hour ago   (198+ words) Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said. Lisa Lippman, a top broker with nearly three decades of experience, says there are no shortcuts…...

1+ week, 3+ day ago   (258+ words) NAR data shows repeat business and referrals from past customers generate far more sales volume than other sources. Broker-owner Eric Bramlett said in HousingWire that consistent personal outreach helps turn those relationships into a business that grows over time. The…...

1+ week, 3+ day ago   (158+ words) Most executives expect a flat second half as rising construction costs and cautious speculative building shape the new-home outlook. Homebuilding executives have grown markedly more guarded at the midpoint of 2026, based on a poll of 127 senior leaders from Builder Advisor…...

1+ week, 4+ day ago   (333+ words) All five measures of confidence weakened in August as Floridians grew more pessimistic about the economy and major household purchases. Floridians are less willing to make major household purchases as high borrowing costs and economic uncertainty keep pressure on household…...

2+ week, 4+ day ago   (230+ words) Delta Media Group found AI use among brokerages rose to more than 97% in 2026, but data security, compliance and guardrails remain key issues. With artificial intelligence now woven into much of the real estate business, brokerages are facing a bigger question:…...