2+ day, 21+ hour ago   (169+ words) Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy. Open houses can generate more business when agents treat them as an ongoing prospecting strategy instead of a one-time event, real estate coach…...

4+ day, 21+ hour ago   (255+ words) Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry. Pay attention to the makers!...

4+ day, 21+ hour ago   (198+ words) Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said. Lisa Lippman, a top broker with nearly three decades of experience, says there are no shortcuts…...

1+ week, 3+ day ago   (158+ words) Most executives expect a flat second half as rising construction costs and cautious speculative building shape the new-home outlook. Homebuilding executives have grown markedly more guarded at the midpoint of 2026, based on a poll of 127 senior leaders from Builder Advisor…...

1+ week, 5+ day ago   (141+ words) Virtual staging can lower marketing costs, but agents and brokerages must verify that every digital edit accurately represents the property. AI-generated listing videos can give agents a more affordable way to market properties, but inaccurate edits can create compliance and…...

2+ week, 4+ day ago   (230+ words) Delta Media Group found AI use among brokerages rose to more than 97% in 2026, but data security, compliance and guardrails remain key issues. With artificial intelligence now woven into much of the real estate business, brokerages are facing a bigger question:…...