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mumbrella.com.au > omnicom-dismantles-marketforce-after-52-years-936940

Omnicom dismantles Marketforce after 52 years

15+ hour, 15+ min ago   (469+ words) Adam Marshall, former lead of Marketforce and now CEO of Omnicom Oceania WA Omnicom is dismantling one of Western Australia’s oldest advertising agencies, Marketforce, offloading its creative arm to 303 and folding its media operations into the broader network. The 53-year-old…...

Mumbrella
mumbrella.com.au > omnicom-advertising-chief-troy-ruhanen-retires-936563

Omnicom Advertising chief Troy Ruhanen retires

4+ day, 15+ hour ago   (317+ words) The Australian-born global head of Omnicom Advertising Troy Ruhanen is stepping down after more than two decades in senior leadership across the holding company. Omnicom announced the New York-based advertising veteran’s retirement overnight, naming BBDO chairman Andrew Robertson as his…...

Mumbrella
mumbrella.com.au > breaking-category-convention-examining-the-chemistry-behind-bold-work-935055

Breaking category convention: examining the chemistry behind bold work

5+ day, 11+ hour ago   (131+ words) Chris Howatson, Laura Halbert In this session from Mumbrella’s Finance Marketing Summit 2026, Allianz Australia general manager of customer strategy and marketing Laura Halbert and Howatson+Company founder and CEO Chris Howatson unpack the strategy and organisational work behind Allianz’s Care…...

Mumbrella
mumbrella.com.au > first-party-data-isnt-enough-adobe-warns-marketers-face-shrinking-addressability-936442

First-party data isn’t enough: Adobe warns marketers face shrinking addressability

5+ day, 13+ hour ago   (664+ words) Adobe's DSP is now integrated with Adfixus in Australia Australian marketers are sitting on a “ton” of first-party data that is becoming increasingly difficult to activate as internet browsers tighten privacy restrictions, Adobe’s regional partnerships lead has warned. Cassandra Tan,…...

Mumbrella
mumbrella.com.au > news-corp-argues-against-live-sport-advertising-zeroes-in-on-non-fanatical-fans-936402

News Corp argues against live sport advertising, zeroes in on non-fanatical fans

5+ day, 14+ hour ago   (646+ words) New boy: Luke Haynes has only been at News Australia six weeks (Mumbrella) Advertising against live sport is an increasingly risky business which could see marketing spend entirely wasted, according to an argument advanced at News Australia’s sports upfront event…...

Mumbrella
mumbrella.com.au > canva-plugs-gaming-ads-into-its-media-buying-platform-936344

Canva plugs gaming ads into its media-buying platform

6+ day, 2+ hour ago   (540+ words) Canva is bringing in-game advertising to its platform through a new deal with Australia-founded gametech company Livewire. Through an integration launched on Tuesday night, marketers can now design and buy in-game advertising across mobile games directly through Canva, with campaigns…...

Mumbrella
mumbrella.com.au > riser-reports-69-revenue-growth-and-expands-agency-partnerships-936209

Riser reports 69% revenue growth and expands agency partnerships

6+ day, 14+ hour ago   (339+ words) Riser Collective has reported a 69% year-on-year revenue growth for FY26, attributed to new brand partnerships. The company is also expanding its agency partnerships, including collaborations with Kill Boring Dead and Havas. Mass influencer sampling platform closes FY26 with 69% year-on-year revenue growth driven…...

Mumbrella
mumbrella.com.au > tapt-media-using-digital-for-wins-in-the-audio-ad-battle-934713

Tapt claims streaming dominance as digital ad push accelerates

1+ week, 14+ hour ago   (1387+ words) For the first time in years, the AM radio network that is now known as Tapt Media has been absent from financial reporting season — since being bought by the Laundy Family, earlier this year, it no longer needs to reveal…...

Mumbrella
mumbrella.com.au > what-does-a-post-algorithm-life-looks-like-for-advertisers-936101

What does a post-algorithm life looks like for advertisers?

1+ week, 13+ hour ago   (714+ words) Communications minister Anika Wells did the media rounds on Monday morning talking about the Digital Duty Of Care draft, expected to land this week Social media platforms may soon be required by law to allow Australians to opt out of…...

Mumbrella
mumbrella.com.au > advertising-doesnt-need-volunteers-so-stop-working-for-free-936093

Advertising doesn't need volunteers, so stop working for free

1+ week, 15+ hour ago   (814+ words) Chas Bayfield examines the industry’s tendency to demand free creative work, and shares a resolution that has given him peace of mind. Frame from an Oreos spec ad At the start of 2026, I made a resolution which I have clung…...