14+ hour, 5+ min ago   (560+ words) Domino's bets on Australians choosing pizza over, well, everything Domino’s has tapped Bureau of Everything for a new brand platform urging consumers to ditch their priorities when the pizza lands. The campaign’s hero film opens with a seemingly frozen in…...

3+ day, 14+ hour ago   (354+ words) Virgin Australia has parted ways with the architect of its new retail media network, Scott Moore, just six months after tapping the former McKinsey consultant to build the offering. The ASX-listed airline tapped Moore to take on the role of…...

3+ day, 14+ hour ago   (371+ words) Droga5 ANZ has launched its new campaign for Zip, tapping into the familiar tension between what consumers need and want, highlighting how the payment platform can afford flexibility at the checkout. The ‘Needwant’ campaign follows two Australians weighing up something they…...

4+ day, 17+ hour ago   (168+ words) Dave Hughes is being targeted by the Witches This week on the Mumbrellacast, the MFW point their brooms at Dave Hughes, and we struggle to find a legitimate reason for the protesting – at least, not one that has anything to…...

4+ day, 13+ hour ago   (607+ words) Privacy laws are constantly evolving, and understanding which changes matter for advertisers can be difficult. However, one upcoming reform has the potential to significantly impact how organisations collect, manage and activate data. Rob Peucker, client lead at The Media Store,…...

5+ day, 14+ hour ago   (618+ words) "Embarrassing" and "illogical": Henderson hits back at ARN Jackie Henderson has accused ARN of misleading the market over its handling of her high-profile fallout with longtime co-host Kyle Sandilands, claiming the radio giant failed to disclose the true circumstances behind…...

6+ day, 16+ hour ago   (309+ words) David Clugston, PHD Australia PHD has formally appointed David Clugston as its new head of effectiveness following six months of contracting for the agency. Previously, Clugston spent four years at Woolworths Group as its head of marketing and customer analytics....

1+ week, 13+ hour ago   (930+ words) "It quite literally screwed up my whole life": Sam Guggenheimer claims an agency contract dispute led to a lengthy legal battle Sydney-based influencer Sam Guggenheimer has warned young creators to scrutinise management contracts after claiming she allegedly faced a near…...

1+ week, 14+ hour ago   (721+ words) Australian news network News24 has launched its first brand campaign since rebranding from Sky News Australia on 27 July. The campaign aims to strengthen audience engagement and expand reach, leveraging a new visual identity and integrated media strategy. News24 has unveiled its first…...

1+ week, 6+ day ago   (465+ words) NZ-based martech company Thread has expanded into Australia with a product that helps marketing teams consolidate their activity and insights. Marketing technology company Thread has today launched across Australia and New Zealand, giving marketing teams a single place to record,…...