3+ day, 15+ hour ago   (804+ words) Mel Hopkins takes a searingly straight look at the collapse of M&C Saatchi Australia. "Sullivans Cove in glass-walled offices": A detail from the M&C picture as told by Mel Hopkins (Midjourney) In late 2015, I returned to Australia after…...

4+ day, 17+ hour ago   (168+ words) Dave Hughes is being targeted by the Witches This week on the Mumbrellacast, the MFW point their brooms at Dave Hughes, and we struggle to find a legitimate reason for the protesting – at least, not one that has anything to…...

4+ day, 11+ hour ago   (179+ words) Mumbrella In this session from Mumbrella’s Finance Marketing Summit 2026, AMP deputy chief economist Diana Mousina unpacks the economic forces shaping Australian consumers, from stubborn inflation and higher interest rates to housing, household wealth and the strength of the labour market....

5+ day, 11+ hour ago   (131+ words) Chris Howatson, Laura Halbert In this session from Mumbrella’s Finance Marketing Summit 2026, Allianz Australia general manager of customer strategy and marketing Laura Halbert and Howatson+Company founder and CEO Chris Howatson unpack the strategy and organisational work behind Allianz’s Care…...

6+ day, 15+ hour ago   (788+ words) Ooshie-mania has it all: scarcity, hype, collectability, and the sense that everyone else wants in. As a short-term promotion, it is difficult to argue with the success of the campaign. However, as Daniel van Vorsselen from The Research Agency writes,…...

1+ week, 13+ hour ago   (930+ words) "It quite literally screwed up my whole life": Sam Guggenheimer claims an agency contract dispute led to a lengthy legal battle Sydney-based influencer Sam Guggenheimer has warned young creators to scrutinise management contracts after claiming she allegedly faced a near…...

1+ week, 15+ hour ago   (814+ words) Chas Bayfield examines the industry’s tendency to demand free creative work, and shares a resolution that has given him peace of mind. Frame from an Oreos spec ad At the start of 2026, I made a resolution which I have clung…...

1+ week, 4+ day ago   (170+ words) Mumbrella Kate Messenger, Paul Middleditch, Rebecca De Unamuno, Simon Lee In this session from Mumbrella’s Finance Marketing Summit 2026, NGM Group’s Kate Messenger, Plaza Films’ Paul Middleditch, Enigma’s Simon Lee and comedian Rebecca De Unamuno explore the pros and pitfalls of…...

1+ week, 4+ day ago   (673+ words) Mark Ritson says world-leading work on ad attention is underappreciated in its home country, Australia. The oversight is expensive for marketers. A little over a decade ago, in a lab in Adelaide, Karen Nelson-Field started paying Australians to let her…...

1+ week, 6+ day ago   (180+ words) Emma Grainge, Rich Curtis, Hal Crawford In this session from Mumbrella’s Finance Marketing Summit 2026, Australian Ethical’s Emma Grainge and Futurebrand’s Rich Curtis explain how they approached a brand repositioning for the values-based investor/super fund. One of the insights from…...