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The Advertising Categories Where Getting Approved Is Harder Than Getting Results with Shane Ginsberg, Founder of Street Poller Media
6+ day, 21+ hour ago (232+ words) Phone: +61 8 8531 0254 – in Australia Most advertising discussions assume the difficult part is performance. In several of the fastest-growing categories in digital marketing, performance has become the second problem. The first is whether the advertisement runs at all. The practical result is…...
Shane Ginsberg, Founder of Street Poller, on What Happens When an Ad Format Gets Tested at the Highest Possible Stakes
6+ day, 21+ hour ago (305+ words) Phone: +61 8 8531 0254 – in Australia Advertising formats rarely get a clean experiment. Campaigns run against different audiences with different budgets in different market conditions, and isolating whether the creative or the circumstances produced a result is usually impossible. The exceptions tend to…...