23+ hour ago   (537+ words) A market media study surveys consumption and media use in one interview, letting planners define an audience by what it buys and then reach it by media title. The term translates the German Markt-Media-Studie, and the format is most entrenched…...

4+ day, 4+ hour ago   (804+ words) Publishers spent $113m buying paid search in July 2026, up 274% in three years, as AI Overviews now answer nearly 100% of Google's People Also Ask results. There is a number now for what the collapse of organic search referral traffic costs the news…...

4+ day, 21+ hour ago   (1230+ words) Automatic activation lands on or after October 9 and reaches every site and app on the adsbygoogle tag, GPT or GMA SDK. What happens when no TC string arrives? Google today notified AdSense publishers that a new account-level control called "Maximize…...

1+ week, 3+ day ago   (485+ words) Podtrac's sample of 84.2 million views found engaged views trail counted views by 36 points on podcast episodes, giving publishers their first real benchmark. Podtrac today published its first comparison of "Views" against "Engaged Views" on YouTube, finding that podcast episodes retain…...

1+ week, 19+ hour ago   (863+ words) Inline carousel now runs mid-response for the first time, plus a second unit at the foot of the page. Advertisers still cannot segment the surface in reporting. Shopping ads moved into the body of Google's conversational answers on August 31, 2026, when…...

1+ week, 1+ day ago   (476+ words) Coalition for Better Ads is the body whose Better Ads Standards define which ad formats Chrome filters. How the research, the thresholds and enforcement work. The Coalition launched on September 15, 2016 at Dmexco in Cologne. Founding members and supporters included the…...

1+ week, 1+ day ago   (349+ words) Podcast, gaming and creator ad budgets now compete inside one packed September week in New York, testing exactly which buyers can cover all three marketplaces. IAB Podcast Upfront returns for what the organization's own agenda materials describe as its fifth…...

1+ week, 1+ day ago   (249+ words) Only 10% of viewers disliked the AI-made TV ads they saw in the survey, while buyers and sellers still disagree on whether AI improves TV advertising overall. FreeWheel this quarter published a report showing that media buyers and sellers in the…...

1+ week, 2+ day ago   (913+ words) Responses may vary in accuracy, and Google assigns publishers the risk of acting on them. Beta status carries no general availability date for other languages. Every English-language visitor to the AdSense Help Center is now met by a conversational AI…...

1+ week, 4+ day ago   (433+ words) Rival vendors demand 3-4 million impressions, locking smaller campaigns out of measurement. Readings start 10 days in and refresh every 24 hours in-platform. LoopMe today made its Brand Lift product available inside The Trade Desk Measurement Marketplace through a direct API connection, setting…...