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Plymouth Rock Assurance vs Safety Insurance

Two Boston insurers. Safety sells via agents in MA, NH and ME and is being bought by MAPFRE; Plymouth Rock adds direct sales, telematics and claim services.

Verdict

Safety Insurance and Plymouth Rock Assurance are both Boston-based regional insurers with deep roots in Massachusetts. They overlap in Massachusetts and New Hampshire. Safety, publicly traded (NASDAQ: SAFT), wrote $701.5 million of private passenger auto premium in 2025 (0.19%). It sells only through independent agents in Massachusetts, New Hampshire and Maine, and says it is the fourth-largest auto insurer in Massachusetts. Plymouth Rock, privately held, wrote $946.9 million (0.25%) in its NAIC group. It sells in Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania, through independent agents and direct by phone and online.

Safety's ownership is changing. In July 2026 it agreed to be acquired by an affiliate of MAPFRE, whose U.S. arm already writes a large Massachusetts auto book, and closing is expected in early 2027. AM Best affirmed Safety's A (Excellent) rating in July 2026 with a negative outlook, then placed it under review with developing implications because of the deal. Plymouth Rock says AM Best rates each of its companies A- (Excellent), as of October 2026. In New England in the J.D. Power 2026 U.S. Auto Insurance Study, Safety scored 616 (7th of 13) and Plymouth Rock 592. Both were below the 631 regional average.

Plymouth Rock stands out for hands-on claim service and telematics. Safety offers add-on packages and large clean-record discounts. Both can be quoted through independent agents, so get quotes from both.

Choose Plymouth Rock if

  • You want to buy direct rather than through an agent, or want the choice.
  • You value claim services such as Crashbusters on-site appraisals and Door to Door Valet repairs.
  • You want a usage-based program (DriveSavely for Massachusetts direct customers, Road Rewards through agents), accepting that DriveSavely can raise rates.
  • You may move to Connecticut, New Jersey, New York or Pennsylvania.
  • You'd rather avoid an insurer in the middle of an ownership change.

Choose Safety if

  • You live in Maine, where Plymouth Rock doesn't sell.
  • You have a long clean record. Excellent Driver Plus is worth up to 24% in Massachusetts.
  • You want Safety Shield or Safety Shield Plus, with a disappearing collision deductible and, in the Plus version, accident forgiveness.
  • You want home and auto from one local insurer with a 10% account credit.
  • You prefer to work through an independent agent and don't want telematics.

Key differences

Plymouth Rock Safety
Availability CT, MA, NH, NJ, NY and PA MA, NH and ME
How you buy Independent agents, direct, and Prudential professionals in some states Independent agents only
AM Best A- (Excellent), October 2026 (per company) A (Excellent), under review since July 2026
J.D. Power 2026 New England 592 616, 7th of 13
Telematics YUBI, DriveSavely, Road Rewards None listed
Ownership Privately held Public; MAPFRE acquisition expected to close early 2027

Plymouth Rock policies are written by several underwriting companies, so check which one issued yours. If you buy from Safety, watch how pricing and service change after the MAPFRE deal closes. In Massachusetts, compare like-for-like on the car insurance quote comparison worksheet, and see regional car insurers: when smaller carriers can beat the giants for context.

Side by side

Plymouth Rock Assurance Safety Insurance
Type Regional carriers Regional carriers
Customer service 844-242-3555 800-951-2100
Report a claim 833-511-7625 (policies bought through an independent agent) 800-951-2100
Website plymouthrock.com safetyinsurance.com
NAIC group Plymouth Rock Insurance Group Safety Group
Headquarters Boston, Massachusetts Boston, Massachusetts
Founded 1982 1979
Ownership Privately held stock company (The Plymouth Rock Company Incorporated) Publicly traded; agreed in July 2026 to be acquired by MAPFRE U.S.A. Corp., with closing expected in early 2027
Stock ticker — NASDAQ: SAFT
Where it sells auto insurance Connecticut, Massachusetts, New Hampshire, New Jersey, New York and Pennsylvania Massachusetts, New Hampshire and Maine
How it sells Independent agents, plus direct online and phone sales and Prudential Financial professionals in some states Independent agents only
U.S. private passenger auto rank (2025) 37 46
Auto premiums written (2025) $946.9 million $701.5 million
U.S. market share (2025) 0.25% 0.19%
AM Best financial strength A- (Excellent) A (Excellent)
J.D. Power — Ranked 7th of 13 brands in the New England region of the J.D. Power 2026 U.S. Auto Insurance Study (score 616; region average 631)
Usage-based program YUBI (NJ, NY, PA, CT direct customers), DriveSavely (Massachusetts direct customers), Road Rewards (independent agent customers) —
Mobile app Plymouth Rock Assurance mobile app Safety Insurance mobile app
Best suited to Northeast drivers who value fast, hands-on claim service such as on-site appraisals and valet repairs, whether buying direct or through an agent. Massachusetts, New Hampshire and Maine drivers with clean records who buy through an independent agent and want home and auto from one company.
Coverage options
  • Bodily injury liability
  • Property damage liability
  • Personal injury protection
  • Uninsured and underinsured motorist
  • Medical payments
  • Collision and limited collision
  • Comprehensive
  • Substitute transportation
  • Roadside assistance
  • GLASSCARE glass repair
  • Bodily injury liability
  • Property damage liability
  • Personal injury protection
  • Collision
  • Comprehensive
  • Safety Shield endorsement
  • Safety Shield Plus endorsement
  • Auto loan/lease gap
Discounts
  • Multi-policy (companion policy)
  • New driver family discount
  • Advance shopper
  • Safe driving record
  • Anti-theft devices
  • Affinity group discounts
  • Telematics programs
  • Excellent Driver Plus (up to 24%)
  • Excellent Driver (up to 10%)
  • In Control crash prevention training
  • Account credit for multiple policies
  • Multi-car
  • Good student
  • Student away at school
  • e-Customer
  • Loyalty

Facts come from each insurer's profile, where every figure carries its source and review date. Prices are personal: compare quotes, not just companies.

Last reviewed October 4, 2026

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