High-net-worth auto insurance: what private client carriers add

High-net-worth, or "private client," auto insurance is sold by a small group of carriers that insure affluent households' homes, cars, collections and liability as one account. Compared with a standard policy, it typically adds agreed-value coverage instead of depreciated payouts, original manufacturer parts, very high uninsured motorist and excess liability limits, generous rental terms and more personal service. It is bought through independent agents and brokers, and it pays off mainly for households with several valuable cars and substantial assets to protect.

Who the private client carriers are

The main private client auto insurers profiled on this site:

Nationwide also has a Nationwide Private Client unit. For collector cars specifically, specialists such as Hagerty (policies issued by Markel's Essentia Insurance Company) and American Modern are common choices; see classic and collector car insurance.

What a private client auto policy adds

Agreed value instead of depreciated value

A standard policy pays the actual cash value of a totaled car, which falls every year. Private client carriers offer agreed value coverage, where you and the insurer set the car's value in advance:

• Chubb pays the agreed value or the market value, whichever is greater, and waives the deductible on a total loss.
• PURE pays the higher of agreed value or actual cash value, with no deductible (varies by state and vehicle type).
• Berkley One locks in the agreed value for 12 months and, with its endorsement, can waive the deductible on a covered total loss.
• Private Client Select sets each car's value at the start and pays it without depreciation after a total loss.

Original manufacturer parts

All four emphasize OEM parts. Chubb says it always pays for OEM parts after a covered accident; PURE pays for OEM parts (glass is OEM-equivalent); Berkley One uses OEM parts whenever possible; Private Client Select prioritizes them. On a standard policy you would usually need an endorsement for this (OEM parts endorsements: guaranteeing factory parts).

High limits

Affluent households are attractive lawsuit targets, so these carriers pair the auto policy with large liability and uninsured motorist limits:

• Chubb offers uninsured motorist coverage up to $10 million.
• PURE extends uninsured motorist protection through its personal excess liability policy.
• Private Client Select writes excess liability alongside its auto coverage.

An excess liability or umbrella policy sits above the auto policy's limits; see umbrella insurance: liability protection above your auto policy.

Rental, travel and service extras

• Chubb: no per-day limit on a substitute car after a covered accident, up to $15,000, with rental coverage worldwide.
• Berkley One: up to $15,000 for rentals or other transportation, plus lodging and meals when a covered loss happens more than 50 miles from home; new-vehicle replacement for cars under 15,000 miles within 12 months of titling; an attorney to defend you in litigated accidents.
• PURE: coverage for rented or borrowed cars for up to 90 days, including abroad if local rules are met; hotel and meal reimbursement after a covered collision more than 50 miles from home (capped at $5,000 in some states).
• Private Client Select: will consider a cash settlement when repairs take unreasonably long, even if the car is not a total loss.

Account-based pricing

Private client carriers usually price the whole household account. Published discount lists are short: Chubb has a SafeLane telematics program (participation discount up to 10%, and up to 20% at renewal) and portfolio discounts for insuring home and auto together; PURE rewards insuring more cars than drivers and safe records; Berkley One and Private Client Select set pricing through the agent.

Member returns at PURE

As a reciprocal, PURE can allocate surplus to members' Subscriber Savings Accounts; members of 10 years or more are eligible for discretionary distributions, which need approval from Florida's insurance regulator. PURE says nearly $170 million has been allocated since its founding.

Who it suits

Private client auto coverage tends to make sense when several of these apply:

• You own multiple newer, luxury or collector vehicles.
• Your net worth or income makes you a target for lawsuits beyond typical auto limits.
• You also own a high-value home; PURE, for instance, is designed for households with homes insured for $1 million or more.
• You want one broker and one carrier for home, auto, collections and excess liability.
• You value service features, such as a dedicated service team, over the lowest price.

It is usually unnecessary if you own one or two ordinary cars and modest assets; a standard policy with high limits and an umbrella can provide most of the protection.

Worked example: agreed value vs actual cash value

Say you insure a three-year-old luxury SUV with an agreed value of $95,000 (hypothetical figures). It is stolen and not recovered. Under a standard policy, the insurer might value it at $82,000 actual cash value and subtract a $1,000 deductible, paying $81,000. Under an agreed-value policy that pays the higher of agreed or market value and waives the deductible, you would receive $95,000, a $14,000 difference. The premium for the agreed-value policy may be higher, so weigh it against how likely you are to have a total loss.

How to buy it

1. Work through an independent agent or broker who writes private client business; these carriers generally do not sell direct (independent agent).
2. List every vehicle, driver, home and collection, including young drivers and household staff who drive.
3. Set liability and excess limits first, based on your assets and income; the How much car insurance do I need? and how much liability coverage do you need? help.
4. Ask each carrier to quote the full account, then compare the auto portion's agreed-value terms, deductibles, parts and rental limits.
5. Check financial strength: AM Best rated Chubb A++ (Superior) as of September 2026, Berkley One A+ (Superior) as of June 2026, and PURE A (Excellent) as of July 2026.

Key takeaways

• Private client carriers such as Chubb, PURE, Berkley One and AIG's Private Client Select insure affluent households' cars as part of a whole-account program.
• Their auto policies typically add agreed value, OEM parts, high uninsured motorist and excess liability limits, and generous rental terms.
• They are sold through independent agents and brokers and priced on the household account.
• They suit households with several valuable cars and significant assets; most drivers can get similar liability protection with high limits and an umbrella.
• Collector cars are often insured separately through specialists such as Hagerty or American Modern.